Hello! I’m Olly,

I’m a Creative Designer & Director working within Gaming, Tech and Entertainment

CV Download

Now operating via Studio X Creative. Visit the new site here but check out previous work below first…

Portfolio

(Background and notable work)

PlayStation Videogame Branding

Some of the many branding projects developed under my direction during my role as Head of Graphic Design at Sony PlayStation (Sony Interactive Entertainment Europe). For any further info, details or credits for any individual projects shown please get in touch.

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The Last Of Us

The Last of Us Logo designer

Branding for one of the world’s most acclaimed video-game titles, The Last Of Us

The Last of Us Logo design creative
The Last of Us Logo design branding

Design Credits include: Olly Ruddick & Sofiane Oumohand

Tonic Games Group - Brand Design

A modern and adaptable identity for a new force in gaming, Tonic Games Group. Built to represent the groups various game development studios including 2020’s breakthrough studio, Mediatonic.

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A brand identity with a (literal) twist

The logo operating as a window into content, in this instance showcasing the wildly popular gaming hit of 2020, Fall Guys developed by Tonic Games Group’s Mediatonic.

The logo operating as a window into content, in this instance showcasing the wildly popular gaming hit of 2020, Fall Guys developed by Tonic Games Group’s Mediatonic.

Flexibility and fun is encouraged to create an identity that will shift and develop over time to reflect and show off all the great titles created by Tonic Games Group.

Flexibility and fun is encouraged to create an identity that will shift and develop over time to reflect and show off all the great titles created by Tonic Games Group.

Adaptable logo set

Adaptable logo set

Relative Pro (by Colophon)

Relative Pro (by Colophon)

A modern 4K Colour Palette

A modern 4K Colour Palette

A modern yet timeless wordmark developed by the super talented Cory Schmitz

A modern yet timeless wordmark developed by the super talented Cory Schmitz

The Tonic Games Group logo operates in a supporting role for its studio’s individual brands. Sitting neatly alongside as a label, allowing the studio brands now and in the future to maintain centre stage within their own communications and materials.

The Tonic Games Group logo operates in a supporting role for its studio’s individual brands. Sitting neatly alongside as a label, allowing the studio brands now and in the future to maintain centre stage within their own communications and materials.

Brand Identity Guidelines  (Following this branding project, Tonic Games had the global hit Fall Guys and has recently been acquired by Epic Games)

Brand Identity Guidelines

(Following this branding project, Tonic Games had the global hit Fall Guys and has recently been acquired by Epic Games)

Mediatonic Brand Refresh

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 Working with the studio Mediatonic to carry out a Brand Refresh for the breakout games development studio of 2020. Ensuring the team is fully equipped to communicate coherently across all channels and promote the studio to it’s best with a complete, modern, flexible visual identity ready in time for the release of their 2020 global hit, Fall Guys.

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Credits: Logo designed in collaboration with Adam Walker who created the preceding version

Credits: Logo designed in collaboration with Adam Walker who created the preceding version

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Spoke

Brand design, social media, event and communication materials for a new brand focussed on Gen-Z, including a podcast series and live events, provided via a partnership of Penguin, Fremantle & BMG Music.

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Credits: Logo collaboration with Lee Glasspool

PlayStation VR Campaign

An example of one of the many campaigns worked on which span platforms and media. In this case a promotional campaign for PlayStation VR, developed to portray a difficult concept effectively.. how to promote VR in non-VR settings.

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 Credits include: Video work by Sony PlayStation CSG Video & Motion team, social media work by PlayStation UK.