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I’m an Independent Creative Director specialising in entertainment, technology and video games.
I work across brand, campaigns, digital platforms and experiences, developing and shaping creative systems for major entertainment IP and successful major brands.
Core Skills & Experience
Branding & Design
Creative Direction & Management
Interface & Web Design
Creative for Campaigns & Marketing
+44 (0)7812 216 362
Key Past Roles & Experience
Head of Graphic Design
Sony PlayStation (SIE)
2001 - 2016
London
Creative Director
Penguin Random House
2017-2019
London
Project Design Lead
Framestore
2016-2017
London
Freelance Creative Director
Prev. Superunion
2023
London
Background
Olly Wright is a Creative Director and Senior Designer working across entertainment, publishing, and creative agency environments.
He has led the development of brand identities and visual systems for numerous globally recognised products, franchises, and entertainment properties, shaping work designed to operate at scale across international markets.
Olly has held senior creative roles within both in-house and agency teams, including Sony PlayStation, Penguin Random House, Framestore, and Superunion.
His work centres on developing clear, distinctive ideas that translate cohesively across digital, physical, and experiential platforms.
Alongside commercial practice, Olly teaches Creative Direction at the Barcelona School of Arts & Design, where he works with emerging creatives to develop conceptual confidence and step into creative leadership roles.
His work is defined by a focus on clarity, distinctiveness, and the creation of visual languages designed to build meaningful connections with audiences and fans.
Selected Projects
Infinite Inside
Brand & Key Art Design
Branding and key art for Infinite Inside, a puzzle-adventure built around dimensional exploration. The visual identity centres on the idea of crossing a threshold into constructed worlds within worlds, using layered geometry and cinematic scale to express depth, mystery and immersion.
The triangular portal device was designed as a flexible brand system, adaptable across colourways and evolving content. For the DLC release, the framework expanded to reveal a new scene within the central “window”, allowing the identity to grow while remaining instantly recognisable.
Additional Credits: Video Trailer; Dave Ellis (Saltwater Games)
Panic Stations Identity
Studio Brand Identity, Website & Launch Materials
Brand identity for a new game development studio, designed to feel playful, energetic, and immediately recognisable.
The project focused on building a modern visual system with strong character, flexible enough to scale across digital platforms, studio communications, and future game releases.
The Last Of Us
Brand Creation and Global Marketing
Logo and core brand identity for The Last of Us, establishing the defining visual signature of one of the most critically acclaimed and commercially successful game franchises of its generation.
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Led by my team at Sony PlayStation, we created the logo and core brand identity for Naughty Dog’s The Last of Us. From initial concepts and a successful pitch against external competition through to final execution, the result was a striking, triple A visual brand for one of the most critically acclaimed and commercially successful games of its generation.
The identity formed the foundation of the global marketing rollout, spanning international territories across packaging, retail, digital and broadcast campaigns.
The identity became inseparable from the franchise and remains a defining visual signature of the series, extending into its critically acclaimed TV adaptation by HBO.
Key Credits: Olly Ruddick & Sofiane Oumohand. PlayStation Creative. (SIEE CSG)
PlayStation VR Campaign
EMEA 360° Marketing Campaign · Outdoor · Events · Video · Social · Digital & Print
EMEA PlayStation VR campaign delivered across the full gamut of channels from large-format outdoor and video to experiential, social, digital and print formats.
A holographic headset device became the unifying creative solution, making the invisible experience of VR visible while keeping human emotion front and centre.
Key Credits: Phil Vincent, Nigal Raymond, Chris Clancy.. Sony Interactive Entertainment CSG
This is Spoke
Brand Identity + Social Media + Campaign Design
Brand identity for This is Spoke, a multi-platform Gen Z media project spanning podcast and live events.
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This is Spoke was conceived as a multi-platform youth culture brand spanning podcast, live events, and social content
Designed for a Generation Z audience (18–24), the project brought together three stakeholder partners: Fremantle, Penguin Random House, and BMG, forming a collaborative media initiative centred on identity, creativity, and contemporary cultural conversations
The visual identity was built around the idea of redaction, using graphic interruption as a core device. Inspired by the language of censorship and disclosure, the mark reflected the project’s purpose: creating space for open discussion around themes shaping young people’s lives.
Spoke launched as a twelve-part podcast series featuring emerging voices from music, literature, and digital culture, later extending into a live event format combining talks, workshops, performance, and audience participation.
Together, the system established a flexible brand language capable of operating across digital platforms, editorial content, environmental graphics, and event communications.
Additional Credits: Lee Glasspool. Penguin Creative Solutions.
Resistance 3
Branding and Global Marketing Campaign
Brand identity and global marketing campaign for PlayStation’s Resistance 3, featuring one of the era’s most distinctive key art concepts, a symbolic skull-and-skyline design twist which generated huge fan engagement.
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Resistance 3 required a cohesive visual identity capable of unifying global PlayStation marketing while reinforcing the darker tone of the franchise.
The central concept fused the New York skyline within the skull of a Chimera, creating a symbolic graphic that functioned both as hero key art and as a flexible brand asset across packaging, outdoor, retail, and digital campaigns.
The identity system extended across advertising, POS materials, large-scale billboards, and a motion-graphics promotional trailer developed in collaboration with SPOV. The core illustration was created with Olly Moss, forming a striking visual anchor for the campaign
Rolled out internationally across PlayStation territories, the work established a consistent and highly recognisable visual presence. The key art generated strong fan engagement, widespread media coverage, and became widely regarded as one of the most distinctive pieces of video game branding of its era.
Key Additional Credits: Illustration: Olly Moss, Promotional Trailer: SPOV. PlayStation Creative (SIEE CSG)
Heavy Rain
Branding and Marketing Campaign development
For Heavy Rain, the visual identity was shaped by the game’s cinematic, narrative-focused experience. The key art rejected conventional gaming tropes, using the origami figure as a central symbolic device connected directly to the story and the killer’s signature.
The artwork carried consistently across packaging and campaign executions, contributing to the cover’s enduring recognition and frequent inclusion in “best video game box art” and “greatest covers” lists.
Key Credits: Sofiane Oumohand & Nigal Raymond. PlayStation Creative (SIEE CSG)
Beyond Two Souls
Branding and Marketing Campaign development
Logo and key art for Beyond: Two Souls, built around the psychological tension at the heart of the story. The fractured logotype and atmospheric compositions reflect Jodie Holmes’ bond with the unseen entity Aiden, expressing a life lived between control and chaos.
Key Credits: Sofiane Oumohand & Olly Ruddick. PlayStation Creative (SIEE CSG)
Additional PlayStation IP Brand & Key Art
Branding and Key Art for major videogames and IP
Additional branding and key art developed for major PlayStation titles, spanning established franchises and new IP across multiple genres.
Key Additional Credits: Sony Interactive Entertainment CSG
PlayStation EyeToy
Logo Design + Camera Unit Design
Design of the logo for EyeToy. This was the first professional logo release of my career as a junior designer at Sony Interactive Entertainment. In addition to creating this brand identity, I also designed the original physical casing of the EyeToy camera unit.
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I designed the logo for EyeToy, the first professional logo release of my career as a junior designer at Sony Interactive Entertainment. In addition to creating this brand identity, I also designed the original physical casing of the EyeToy camera unit.
EyeToy was a major critical and commercial success, selling over 10 million units worldwide. The product is widely regarded as a precursor to accessible, motion-based gaming experiences that later emerged across the industry. As part of the project team, I and the team received two BAFTA awards during the project’s run.
The EyeToy mark linked the Y and O within a simplified TV silhouette, using eyes as the central visual device. This created an immediate sense of personality, framing the camera as a playful technology that was “looking out” at the player.The symbol extended out to form a mascot (named YO), featured extensively throughout global campaign, advertising and marketing and video executions.
Although the EyeToy brand was eventually retired as the camera technology became more formally integrated into the PlayStation platform, the technology and its playful and characterful identity remains a distinctive and fondly remembered part of gaming history today.
Key Additional Credits: Andrew Hamilton, Mike Haigh, Ron Festejo & Nexus Studios. Sony Interactive Entertainment CSG
