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I’m an Independent Creative Director / Design Lead specialising in entertainment, technology and video games.

I work across brand, campaigns, digital platforms and experiences, developing and shaping creative systems for major entertainment IP and successful companies and brands.

Core Skills & Experience

Branding & Design

Creative Direction & Management

UI & Web Design

Creative for Campaigns & Marketing

olly@olly-wright.me

+44 (0)7812 216 362

LinkedIn

Key Past Roles & Experience

Head of Graphic Design

Sony PlayStation (SIE)

2001 - 2016
London

Creative Director (Maternity Cover Role)

Penguin Random House

2017-2019
London

Design Lead (Contract)

Framestore

2016-2017
London

Freelance Creative Director

Prev. Superunion

2023
London

Background

I'm an Creative Director / Senior Design Lead with experience spanning entertainment, publishing and creative agencies.

Throughout my career I've led the development of brand identities, visual systems and campaigns for globally recognised products, franchises and entertainment brands, creating work designed to scale across international markets.

I've held senior creative roles within both in-house and agency teams, including Sony PlayStation, Penguin Random House, Framestore and Superunion.

My work focuses on developing clear, distinctive ideas that translate seamlessly across digital, physical and experiential touchpoints, whether through branding, campaigns, UI or live experiences.

Alongside my commercial work, I teach Creative Direction at the Barcelona School of Arts & Design, helping emerging creatives build conceptual confidence and develop the skills needed to step into creative leadership.

Whatever the medium, my aim is always the same: to create distinctive visual languages that build meaningful connections between brands and their audiences.

Selected Recent & Past Projects

Infinite Inside

Brand & Key Art Design

Clients / Stakeholders: Saltwater Games, Maze Theory.

Branding and key art for Infinite Inside, a puzzle-adventure built around dimensional exploration. The visual identity centres on the idea of crossing a threshold into constructed worlds within worlds, using layered geometry and cinematic scale to express depth, mystery and immersion.

The triangular portal device was designed as a flexible brand system, adaptable across colourways and evolving content. For the DLC release, the framework expanded to reveal a new scene within the central “window”, allowing the identity to grow while remaining instantly recognisable.

Additional Credits: Video Trailer; Dave Ellis (Saltwater Games)

A digital artwork featuring geometric shapes, including a large black diamond with inner glowing lines, layered over a scene of a person in front of ancient stone ruins with a floating d20 die, against a dark, space-like background. The text 'INFINITE INSIDE' appears at the bottom, with icons for various VR platforms below.

A promotional collage for the game 'Infinite Inside' with multiple screenshots and reviews highlighting its features and accolades.

A series of screenshots from Infinite Inside video game, featuring abstract futuristic environments, glowing geometric shapes, and phrases like 'collect the shards and build the keys,' 'unlock the mystery,' 'the truth,' and 'infinite inside.'

Panic Stations Identity

Studio Brand Identity, Website & Launch Materials

Clients / Stakeholders: Panic Stations

Brand identity for a new game development studio, designed to feel playful, energetic, and immediately recognisable.

The project focused on building a modern visual system with strong character, flexible enough to scale across digital platforms, studio communications, and future game releases.

The website design is intended to be modern and striking and even includes a mySpace style pastiche aptly named PanicSpace where staff members have their own customisable retro social media page.

Additional Credits: Daniel Hoang

A cartoon bird standing on a sign that says "Panic Stations" with a bright pink background.

The Last Of Us

Brand Creation and Global Marketing

Logo and core brand identity for The Last of Us, establishing the defining visual signature of one of the most critically acclaimed and commercially successful game franchises of its generation.

Led by my team at Sony PlayStation, we created the logo and core brand identity for Naughty Dog’s The Last of Us. From initial concepts and a successful pitch against external competition through to final execution, the result was a striking, triple A visual brand for one of the most critically acclaimed and commercially successful games of its generation.

The identity formed the foundation of the global marketing rollout, spanning international territories across packaging, retail, digital and broadcast campaigns.

The identity became inseparable from the franchise and remains a defining visual signature of the series, extending into its critically acclaimed TV adaptation by HBO.

Key Credits: Olly Ruddick & Sofiane Oumohand. PlayStation Creative. (SIEE CSG) Naughty Dog

Comparison of two versions of the phrase 'The Last of Us' in bold, distressed font, with the left version on a white background and the right version on a black background.

A collage of promotional posters for the video game 'The Last of Us,' featuring characters Joel and Ellie in black and white and in action scenes.

Display of promotional posters, merchandise, and packaging for the video game "The Last of Us" featuring main characters Ellie and Joel, along with images of game consoles and accessories.

A compilation of different styles and fonts showing the phrase "The Last of Us" in various designs, including early concept sketches, vertical and horizontal text layouts.

Fragments of torn posters about riots, virus spreading, and the game The Last of Us. One poster features a woman's face with glasses.

Black and white promotional image for the video game 'The Last of Us' showing a man and a girl standing in a post-apocalyptic, overgrown city street with tall grass and abandoned buildings in the background.

Skeleton Crew

Studio Group Brand Identity, Website & Launch Materials

Clients / Stakeholders: Skeleton Crew

Brand identity, launch materials and website (design + build) for Skeleton Crew, a new collective of game studios united under a single banner. The visual system was designed to be bold, characterful and graphic, built around a predominantly black and white palette with high-impact typography and iconography.

The result is a cohesive brand with a smart and cool vibe that scales confidently across digital platforms, merchandise and studio communications while leaving space for each member studio to retain its own voice.

Additional Credits: Daniel Hoang & Skeleton Crew Team

A split black and white image featuring a skull with flames above it and the text "SKELETON CREW" beneath, displayed in bold, playful font on both sides.

Black hoodie and white T-shirt displayed with skeleton crew logos on badges and tags, featuring a skull inside a flame, on a black background.

A hand holding a smartphone displays a website with gaming content, showing a section titled 'Skeleton Crew Support Network' with colorful game characters, alongside a laptop screen showing gaming studio logos and website content.

Cultivated Games

Studio Brand Design • Visual Identity

Clients / Stakeholders: Cultivated Games

Development of the complete visual identity for Cultivated Games, a startup founded by experienced games industry veterans. From logo design and brand strategy through to digital applications and brand guidelines, the work focused on creating a distinctive, flexible identity capable of growing alongside the business and the studios it partners with.

A grid of digital presentation slides with various charts, graphs, and titles on screens, some featuring colorful backgrounds and text.

PlayStation VR Campaign

EMEA 360° Marketing Campaign · Outdoor · Events · Video · Social · Digital & Print

EMEA PlayStation VR campaign delivered across the full gamut of channels from large-format outdoor and video to experiential, social, digital and print formats.

A holographic headset device became the unifying creative solution, making the invisible experience of VR visible while keeping human emotion front and centre.

Key Credits: Phil Vincent, Nigal Raymond, Chris Clancy.. Sony Interactive Entertainment CSG

A person wearing a white shirt and virtual reality headset holding a game controller observes a large dinosaur with glowing eyes in a digital jungle scene.

Digital billboard advertising PlayStation VR with the slogan "Live the Game," featuring a woman with long hair smiling among glowing jellyfish-like creatures in a virtual underwater scene.

Images of promotional displays and advertisements for PlayStation VR at various locations, including a subway station and a mall, featuring gaming themes and slogans like "Live the Game" and "Experience PlayStation VR for 5 days only."

Collage of four people engaging with virtual reality and digital environments: a woman smiling at glowing jellyfish, a man playing a video game with motion controllers, a woman in VR headset exploring a sci-fi scene, and a man in VR headset with dinosaur in background.

This is Spoke

Brand Identity + Social Media + Campaign Design

Brand identity for This is Spoke, a multi-platform Gen Z media project spanning podcast and live events.

This is Spoke was conceived as a multi-platform youth culture brand spanning podcast, live events, and social content

Designed for a Generation Z audience (18–24), the project brought together three stakeholder partners: Fremantle, Penguin Random House, and BMG, forming a collaborative media initiative centred on identity, creativity, and contemporary cultural conversations

The visual identity was built around the idea of redaction, using graphic interruption as a core device. Inspired by the language of censorship and disclosure, the mark reflected the project’s purpose: creating space for open discussion around themes shaping young people’s lives.

Spoke launched as a twelve-part podcast series featuring emerging voices from music, literature, and digital culture, later extending into a live event format combining talks, workshops, performance, and audience participation.

Together, the system established a flexible brand language capable of operating across digital platforms, editorial content, environmental graphics, and event communications.

Additional Credits: Lee Glasspool. Penguin Creative Solutions.

Text that reads 'This is spoke' with the word 'spoke' partially obscured and stylized, accompanied by logos for Fremantle and BMG at the bottom.

A split image with a color photo of a man sitting on a red chair against a blue background on the left, and a black-and-white photo of a man wearing a beanie on the right. Text over the left image reads "This is Spoke" and over the right image reads "Kojey Radical."

Collage of various images including a person in Nike attire, protest signs, censorship graphics, a speaker at a digital event, and a live performance stage with hosts and a DJ.

Collage of various digital screens with diverse people and bold text promoting the message 'This is Spoke', 'Selfie Made', and 'You R Coming Out' in different colors and styles.

Penguin - Stories Make Summer

Creative Direction • Art Direction • Campaign • Digital

Stories Make Summer was a fully integrated seasonal campaign created to celebrate Penguin's biggest summer reads across digital and social channels. As Creative Director, I developed the campaign concept, creative direction and overall visual identity, overseeing the project from initial idea through to final delivery across multiple customer touchpoints.

Working closely with paper artist Owen Gildersleeve, we created a flexible visual system built from handcrafted paper illustrations that could be reconfigured into a wide range of campaign assets. The resulting toolkit was used across social media, digital marketing, website content, advertising and wider promotional communications, creating a vibrant and recognisable campaign throughout the summer season.

Additional Credits: Owen Gildersleeve. Penguin Creative Solutions.

Books, sunglasses, flip-flops, and beach accessories on a yellow background, including books titled 'Homo Deus', 'The Break', 'Into the Water', and 'Exit West'.

Three digital book covers with summer-themed backgrounds, including a tennis racket, sunglasses, flipped-flop sandals, crab, and leafy patterns, with books titled 'The Terrible' by Yrsa Daley-Ward, 'Into the Water' by Paula Hawkins, and a cookbook with a red cover and yellow floral pattern.

Books displayed on a colorful summer-themed online book store webpage with sunglasses, phone, and various book covers.

Colorful illustration of summer-themed books, sunglasses, and beach accessories divided into two sections with the phrase 'Stories Make Summer' prominently displayed.

PlayStation SingStar

Creative Direction, UI Design, Brand Design

SingStar became one of PlayStation's most successful global entertainment franchises. Leading a creative team within Sony PlayStation, and working in close partnership with the dedicated SingStar team, we contributed to the evolution of the brand, UI and wider creative direction across the platform and its supporting experiences.

Additional Credits: Olly Ruddick, SingStar Development Team / London Studio, CSG Creative

Teenagers enjoying a fun moment, with one girl singing into a smartphone used as a microphone, as others laugh and smile in the background, in a bright, cheerful setting.

A young woman with dark brown hair and bangs singing into a microphone, with colorful graphics and song lyrics overlaying the image. There are small groups of people in the blurred background, suggesting a lively social scene.

Screenshot of a digital dashboard featuring various music and entertainment app interfaces, gaming controllers, and a microphone, with icons for Play, Buy, My Gallery, Community Gallery, My Info, and Settings.

Mediatonic Identity

Studio Brand Identity, Visual Systems, Website & Launch Materials

Working in partnership with Mediatonic's creative team, I helped shape the evolution of the studio's visual identity while leading the development of Tonic, the studio's overarching creative brand prior to its acquisition by Epic Games.

The work included visual systems, brand guidelines, website creative, merchandise and marketing assets, ensuring a cohesive identity across every touchpoint.

Additional Credits: Daniel Hoang, Mediatonic

Side-by-side display of design variations of the word 'Tonic' in blue and white, including core, overlay, and reversed versions, alongside a colorful vertical poster featuring the word 'Tonic' in large white letters with a vibrant, cartoonish background.

UI Design for VR Experiences

UI Design for Peaky Blinders VR & Thief VR

Designing interfaces for VR requires balancing immersion with clarity, ensuring information is always accessible without disrupting the experience. Working closely with Maze Theory, I designed UI systems for both Thief VR: Legacy of Shadow and Peaky Blinders: The King's Ransom, creating menus, HUD elements and interaction flows that supported gameplay while remaining true to the distinct visual identity of each world.

Additional Credits: Maze Theory

Title from the game 'Thief: Legacy of Shadow' with a shadowy cityscape in the background.

Collage of screens from the video game "Thief: Legacy of Shadows," showing game menus, upgrade options, game information, and gameplay imagery.

Blurred image of three characters from the game "Peaky Blinders" standing in an urban setting with tall buildings and fire in the background, with the game's title prominently displayed in the center.

Screenshot of the video game menu screens for 'Peaky Blinders: The King's Ransom.' The screens display game options, settings for scene, subtitles, main dialogue, effects, music, and other gameplay controls, along with game artwork and characters.

Pokémon Unite

Campaign Art Direction • Social & Digital Campaign • Motion Design

Working for the creative agency Maverick, I contributed to the art direction and design of a multi-channel campaign for Pokémon Unite. The work centred on creating a scalable visual system for social media, motion and digital marketing, balancing the recognisable Pokémon brand with energetic, campaign-led graphics that could be adapted across a wide range of formats.

Additional Credits: Maverick Media

Two themed graphic sections. The top has a dark background with purple accents and shows three teenagers looking at their phones, with the text 'MATCH FOUND'. The bottom has a park scene with a girl holding a tennis racket standing near a bench with a location pin labeled 'LONDON', and another pair of teenagers sitting on the ground also looking at their phones, with the text 'MATCH FOUND' in orange and black.

A colorful graphic with photos of children, a game controller, and a bold "VS" in the center, indicating a comparison or competition.

Resistance 3

Branding and Global Marketing Campaign

Brand identity and global marketing campaign for PlayStation’s Resistance 3, featuring one of the era’s most distinctive key art concepts, a symbolic skull-and-skyline design twist which generated huge fan engagement.

Resistance 3 required a cohesive visual identity capable of unifying global PlayStation marketing while reinforcing the darker tone of the franchise.

The central concept fused the New York skyline within the skull of a Chimera, creating a symbolic graphic that functioned both as hero key art and as a flexible brand asset across packaging, outdoor, retail, and digital campaigns.

The identity system extended across advertising, POS materials, large-scale billboards, and a motion-graphics promotional trailer developed in collaboration with SPOV. The core illustration was created with Olly Moss, forming a striking visual anchor for the campaign

Rolled out internationally across PlayStation territories, the work established a consistent and highly recognisable visual presence. The key art generated strong fan engagement, widespread media coverage, and became widely regarded as one of the most distinctive pieces of video game branding of its era.

Key Additional Credits: Illustration: Olly Moss, Promotional Trailer: SPOV. PlayStation Creative (SIEE CSG)

An illustration of a skull with a cityscape within it, on a red background.

Graphic design with a beige and red color scheme featuring a large skull with cityscape details and the text 'RESISTANCE 3' at the top. The left side shows a person walking towards the skull.

Advertisement with a white skull on an orange background and text saying 'YOU ARE THE RESISTANCE' in a subway station, Euston.

Four scenes from a stylized, retro-inspired animated trailer depicting a dystopian landscape with silhouetted figures, vast open spaces, and a large monster in the background.

Posters and banners promoting the video game 'Resistance 3'. They feature a skull, silhouettes of armed figures, and text indicating release date, with a red, black, and white color scheme.

Graphic design featuring a white skull with the phrase "RESISTANCE 3" on the forehead and city skyline silhouettes at the bottom on a red background.

Several digital comments and reviews over a background featuring the New York City skyline in a stylized art design. The comments praise box art designs, fan engagement, and creative cover art, with some references to gaming and abstract art.

Peaky Blinders VR

Branding and Marketing Campaign development

Three characters dressed in vintage clothing stand in a narrow, war-torn alleyway with burning debris and smoke, behind the title "Peaky Blinders: The King's Ransom."

Client / Stakeholders: BBC, Maze Theory, Banijay

Dr Who Edge of Reality

Branding and Marketing Campaign development

Client / Stakeholders: BBC, Maze Theory

Promotional poster for Doctor Who: The Edge of Reality featuring the Doctor, a Dalek, Cyberman, angel statue, and alien planet background.

Promotional display for Doctor Who's 'The Edge of Reality' featuring digital posters and social media previews, with characters and imagery from the show.

Until Dawn

Brand & Key Art Design

Branding for Until Dawn, translating the game’s branching narrative and mortality-driven gameplay into a stark visual language. The hourglass symbol acted as a metaphor for time, consequence and the precarious survival of each character across a single, perilous night.

Now adapted as a motion picture, the franchise carries forward a remixed yet faithful evolution of the original hourglass signature.

Key Credits: Phil Vincent, MDI Digital, Supermassive Games, Sony PlayStation (SIE CSG)

A digital art image depicting a large skull with a glass-like structure in the shape of an hourglass, containing a tiny house and people at the bottom, symbolizing the passage of time and mortality.

Close-up of shattered glass with cracks and bloodstains, showing different textures and colors.

Left side features a group of seven people standing in front of a large ice formation with waterfalls and a house in the background. Right side shows a close-up of a metallic skull with glowing eyes and a dark, abstract background.

PlayStation 4 game cover for "Until Dawn" showing a skull and a house with a group of people beneath it, with a woman’s scared face and a clock

Heavy Rain

Branding and Marketing Campaign development

For Heavy Rain, the visual identity was shaped by the game’s cinematic, narrative-focused experience. The key art rejected conventional gaming tropes, using the origami figure as a central symbolic device connected directly to the story and the killer’s signature.

The artwork carried consistently across packaging and campaign executions, contributing to the cover’s enduring recognition and frequent inclusion in “best video game box art” and “greatest covers” lists.

Key Credits: Sofiane Oumohand & Nigal Raymond. PlayStation Creative (SIEE CSG) Quantic Dream

Collage of images related to the video game 'Heavy Rain,' including the game cover, a woman’s face seen through a reflective geometric pattern, a close-up of the game box with rain droplets, and several paper-like origami sculptures.

Multiple web pages displaying top ten lists of best video game covers, including 'Heavy Rain,' with images of the game's cover art in different styles.

Beyond Two Souls

Branding and Marketing Campaign development

Logo and key art for Beyond: Two Souls, built around the psychological tension at the heart of the story. The fractured logotype and atmospheric compositions reflect Jodie Holmes’ bond with the unseen entity Aiden, expressing a life lived between control and chaos.

Key Credits: Sofiane Oumohand & Olly Ruddick. PlayStation Creative (SIEE CSG) Quantic Dream

Collage of images and artwork from the video game 'Beyond: Two Souls,' including game cover art, character portraits, and promotional posters.

Additional PlayStation IP Brand & Key Art

Branding and Key Art for major videogames and IP

Additional branding and key art developed for major PlayStation titles, spanning established franchises and new IP across multiple genres.

Key Additional Credits: Sony Interactive Entertainment CSG

Video game cover art for 'Horizon Zero Dawn' featuring a lush forest with a woman holding a bow and arrow, and tall robotic creatures in the background under a dark sky.

Three futuristic spacecrafts racing in a grid-lined digital environment, with a red, white, and blue color scheme and the text 'WipeOut Omega Collection' in the top right corner.

Screenshot of the LittleBigPlanet 3 video game cover featuring knitted characters on a small planet with a blue patterned background, and various small creatures and objects around the edges.

Animated character standing next to a colorful, geometric reindeer with the word 'Tearaway' in stylized letters.

Web3 UI Design + Brand Identity Development

Resurgence (unreleased Web3 project)

Resurgence was an ambitious Web3 gaming project that combined a new IP with a connected digital ecosystem. I developed the visual identity, UI design and supporting brand system, creating a cohesive experience across the game's interfaces, website and wider player touchpoints.

Although the project was ultimately retired before release, it provided an opportunity to explore emerging technologies, player engagement and scalable digital design systems. The work shown here includes conceptual and unreleased material.

Key Additional Credits: Maze Theory

The word 'REGENERATION' in bold white letters on a black and gray background.

A collage of digital game interface screens for the game "Resurgence," featuring various game modes, digital comics, mini-games, crates, and trailer thumbnails. The central focus is a forest scene with a person carrying a backpack, set against a misty woodland background.

Split image with the left side showing a roaring bear and the right side showing a crashed helicopter in a jungle with the sun setting, both with the text "Resurgence Priority One" at the top.

A collage of video game or virtual reality interface screens with technical and scientific elements, including diagrams, text, and game controllers.

PlayStation EyeToy

Logo Design + Camera Unit Design

Design of the logo for EyeToy. This was the first professional logo release of my career as a junior designer at Sony Interactive Entertainment. In addition to creating this brand identity, I also designed the original physical casing of the EyeToy camera unit.

I designed the logo for EyeToy, the first professional logo release of my career as a junior designer at Sony Interactive Entertainment. In addition to creating this brand identity, I also designed the original physical casing of the EyeToy camera unit.

EyeToy was a major critical and commercial success, selling over 10 million units worldwide. The product is widely regarded as a precursor to accessible, motion-based gaming experiences that later emerged across the industry. As part of the project team, I and the team received two BAFTA awards during the project’s run.

The EyeToy mark linked the Y and O within a simplified TV silhouette, using eyes as the central visual device. This created an immediate sense of personality, framing the camera as a playful technology that was “looking out” at the player.
The symbol extended out to form a mascot (named YO), featured extensively throughout global campaign, advertising and marketing and video executions.

Although the EyeToy brand was eventually retired as the camera technology became more formally integrated into the PlayStation platform, the technology and its playful and characterful identity remains a distinctive and fondly remembered part of gaming history today.

Key Additional Credits: Andrew Hamilton, Mike Haigh, Ron Festejo & Nexus Studios. Sony Interactive Entertainment CSG

A high-tech camera with a compact black design, attached to a stand and connected by a cable, on a white background.

A collage of images featuring a cartoon eye character with a Y-shaped antenna, including sketches, logos, and pictures of the character with a red rotary phone, resting on a yellow background, lying on a blue surface, in a bathtub with rubber ducks, on a purple background, and a close-up of the character's face with a knife.

A collage of various items and scenes including vintage computer equipment, a webcam, a framed award, an elderly woman doing exercises, a young man holding two Picasso-style masks, and a person standing beside old-fashioned televisions.

Pokémon - Various Projects

Campaign Art Direction • Social & Digital Campaign • Motion Design • Digital Advertising

Pokémon is one of the world's most recognisable entertainment brands, and this collection showcases a range of campaign work created while working with Maverick. Across seasonal promotions, product launches and community campaigns, I helped develop creative spanning social media, digital advertising, motion design and campaign identities, delivering cohesive visual systems across a broad range of touchpoints.

Key Additional Credits: Maverick Media

Collage of Pokémon trading card game anniversary cards with photos and colorful backgrounds.

Promotional art for Pokémon Trading Card Game featuring Pikachu and snowy trees with the slogan 'A new Tradition'.

A collage of Pokémon promotional graphics for a local game store, featuring Pikachu, Pokémon logos, and text inviting people to play Pokémon and join local events, with bright yellow, blue, and white colors.

Echoes of the End

Brand Design • Visual Identity • Brand Guidelines

Created while working with Maverick, Echoes of the End was a comprehensive branding project for an upcoming fantasy action game. I contributed to the development of the game's visual identity, creating a cohesive design system encompassing the logo, typography, brand assets, key art and detailed visual guidelines. The identity was designed to provide a consistent creative foundation across marketing, digital communications and future campaign materials.

Key Additional Credits: Maverick Media

Various digital presentation slides showcasing branding and design materials for 'Echoes of the End,' including a visual identity guide, system templates, and promotional content.

Dark textured background with red lightning-like streaks and the white text 'PREPARE FOR BATTLE' in the center.

Text reading 'Prepare for Battle' on a textured background with a mix of light colors and brush strokes.

Video game promotional image for 'Echoes of the End' with a dark background and purple galaxy-like design, logos for PlayStation 5, Xbox Series X|S, and PC, and an age rating of 16 plus.

Selected companies and brands I've worked with